Our Seattle Strong Coffee logo has a lot of depth behind its designs. In its abstract reference to the iconic Seattle Space Needle there exist multiple parts owing to the Pacific Northwest and its history. Designed in the style of a monumental totem pole in reference the common historical association of Seattle with totems, the base is held up by two juxtaposed Sea Eagles or “Hawks,” supporting the Seattle Strong name. Just above Seattle Strong is a pair of mirroring seagulls, commonly found around the wharf of Seattle and the Pike Place Market. In between is a single coffee bean, referencing the purpose of our company and the importance of coffee to Seattle’s culture and worldwide recognition.